Communications strategy

Public Relations

 

Goldlevel can help you define your PR strategy and positioning and identify your target audiences and media. Even the day-to-day PR activities like creating/writing or localising press releases and handling press contacts, can be managed by Goldlevel. Services include:

• PR strategy and positioning (local, European)
• Managing PR agencies
• Press contacts
• Writing or translating press releases
• Press conferences, press tours

 

Communicating with your target audiences

 

With today's concepts of CRM (Customer Relationship Management) and 1:1 Marketing, it is perfectly clear that managing the relationship with your customers should be at the top of the priority list.

Goldlevel creates the communications programmes for your target audiences, based upon your objectives. These programmes include the following elements.

 

 

Direct mail / telemarketing

Direct mail and telemarketing can be instrumental in reaching your objectives in the area of lead generation or (customer) relationship management. Goldlevel can define the strategy, create the programmes and measure and evaluate the results.

 

 

Advertising

Campaign creation, media planning, response handling and evaluation are all included in the Goldlevel service offering.

 

 

Magazines

Goldlevel designs magazines and writes or edits the articles for you. If you plan on including a magazine in your communications mix, Goldlevel can advise.

 

 

Examples: article (Customerbase), letter (Aspect), folder (Aspect)